How Your Community’s Design Can Maximize Move-Ins

“Now is the time for marketing and sales directors to re-evaluate their SWOT analysis in a COVID-19 environment and be strategic,” says Heather Potts, Owner of HP Consulting Solutions. “It is important to examine both internal and external factors that may help or hinder your ability to effectively market your community,” she adds.

Take a minute to think about what features you have or are adding designed to increase comfort and safety in the new normal and how you can highlight these on your website, in marketing materials, and on tours (including virtual tours).