Despite the best efforts of meteorologists and others, unexpected storms and weather events happen. Yet you can best protect your buildings and their inhabitants by planning for what you can expect as well as a few surprises you can’t.

Here’s the dilemma. We’ve seen firsthand how physically and mentally damaging social isolation can be on seniors, but—at least for the foreseeable future—we can’t go back to in-person visits, group activities, concerts, and crowded dining halls.

The right furnishings add value to senior living communities while reducing costs and staff burdens.

We know much more about COVID-19 than we did 4 months ago. There are still questions, but one thing is certain: Cleanliness is essential.

“Now is the time for marketing and sales directors to re-evaluate their SWOT analysis in a COVID-19 environment and be strategic,” says Heather Potts, Owner of HP Consulting Solutions. “It is important to examine both internal and external factors that may help or hinder your ability to effectively market your community,” she adds.

Take a minute to think about what features you have or are adding designed to increase comfort and safety in the new normal and how you can highlight these on your website, in marketing materials, and on tours (including virtual tours).

More than ever, design and amenities make a difference as pandemic fears creep into decisions about senior housing…

Several adjustments, some small and others more complex, can help protect your staff. For instance, the open floor plan that has been become so popular and considered by some as essential to collaboration is also conducive to disease transmission.

With today’s competitive market, it is most important to dig deep into the BIG picture of a site before investing too much time and energy. In this Insights topic, we hope to share some key tips from our experience in senior living architecture to help save you time, money and avoid being blinded by broker appeal.