As we move into 2021, energy efficiency is one tool that can help senior living communities reduce costs, expand resources, and generate more move-ins.

Here’s the dilemma. We’ve seen firsthand how physically and mentally damaging social isolation can be on seniors, but—at least for the foreseeable future—we can’t go back to in-person visits, group activities, concerts, and crowded dining halls.

The COVID-19 pandemic has impacted every type of senior living community, including assisted living. There are nearly 30,000 AL communities in the U.S., and every one of them is likely looking at change and innovation to survive and thrive post-pandemic.

Numerous students have shown that a sense of meaning or purpose can positively impact health, including warding off Alzheimer’s, physical disabilities, and cardiovascular problems. What can you do to promote purpose?

We know much more about COVID-19 than we did 4 months ago. There are still questions, but one thing is certain: Cleanliness is essential.

Senior living communities have worked valiantly to ensure that their properties are safe and comfortable for residents and staff alike during the COVID pandemic. This presents both challenges and opportunities.

“We think of the passing of the ADA as an ‘Independence Day’ for people with disabilities,” says Marcela Abadi Rhoads, FAIA, RAS, owner of Abadi Accessibility. The ADA, the landmark legislation designed to increase the inclusion of people with disabilities in all aspects of community life, ushered in a new era of independence for millions of Americans.

“Now is the time for marketing and sales directors to re-evaluate their SWOT analysis in a COVID-19 environment and be strategic,” says Heather Potts, Owner of HP Consulting Solutions. “It is important to examine both internal and external factors that may help or hinder your ability to effectively market your community,” she adds.

Take a minute to think about what features you have or are adding designed to increase comfort and safety in the new normal and how you can highlight these on your website, in marketing materials, and on tours (including virtual tours).

More than ever, design and amenities make a difference as pandemic fears creep into decisions about senior housing…

What will seniors really want in a community moving forward? Consider these design features to attract prospects and boost move-ins post-pandemic…

Why is Wellness an important discussion when designing outdoor spaces in Senior Living?

When thinking about our state of mind and well-being, our connection with nature plays a significant role.  Let’s take a moment to break down these dimensions, inclusive of outdoor spaces.