“Now is the time for marketing and sales directors to re-evaluate their SWOT analysis in a COVID-19 environment and be strategic,” says Heather Potts, Owner of HP Consulting Solutions. “It is important to examine both internal and external factors that may help or hinder your ability to effectively market your community,” she adds.

Take a minute to think about what features you have or are adding designed to increase comfort and safety in the new normal and how you can highlight these on your website, in marketing materials, and on tours (including virtual tours).

More than ever, design and amenities make a difference as pandemic fears creep into decisions about senior housing…

What will seniors really want in a community moving forward? Consider these design features to attract prospects and boost move-ins post-pandemic…

“If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.” – Henry David Thoreau

People and Pets often come to senior living as a package deal. How can you accommodate the pair?

Several adjustments, some small and others more complex, can help protect your staff. For instance, the open floor plan that has been become so popular and considered by some as essential to collaboration is also conducive to disease transmission.

Why is Wellness an important discussion when designing outdoor spaces in Senior Living?

When thinking about our state of mind and well-being, our connection with nature plays a significant role.  Let’s take a moment to break down these dimensions, inclusive of outdoor spaces.

Boomers don’t just want to live – they want to live WELL. The concept of wellness revolves not only around physical vitality but also towards social, emotional, intellectual, spiritual, vocational, physical, and environment. Boomers search for wellness opportunities in more casual areas by comparison to what many Senior Living environments offer today.

With today’s competitive market, it is most important to dig deep into the BIG picture of a site before investing too much time and energy. In this Insights topic, we hope to share some key tips from our experience in senior living architecture to help save you time, money and avoid being blinded by broker appeal.

2019 brings new ideas, dreams, and aspirations. As designers, we embrace the start of another year as an opportunity to learn and discover changes in the senior housing market.

If you think back to the last couple of rooms that you walked through, what do you remember?  Stagnant white walls?  Or do you recall patterns, changes in lighting, or brightly colored cushions?